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【www.arisingsemi.com--餐饮】
opened Working the land李仕才
【阅读理解插花】
阅读下面短文，从每题所给的A、B、C和D四个选项中，选出最佳选项。
In the 1760s, Mathurin Roze opened a series of shops that boasted(享有) a special meat soup called consommé. Although the main attraction was the soup, Roze"s chain shops also set a new standard for dining out, which helped to establish Roze as the inventor of the modern restaurant.
Today, scholars have generated large amounts of instructive research about restaurants. Take visual hints that influence what we eat: diners served themselves about 20 percent more pasta(意大利面食) when their plates matched their food. When a dark-colored cake was served on a black plate rather than a white one, customers recognized it as sweeter and more tasty.
Lighting matters, too. When Berlin restaurant customers ate in darkness, they couldn"t tell how much they"d had: those given extra-large shares ate more than everyone else, none the wiser—they didn’t feel fuller, and they were just as ready for dessert.
Time is money, but that principle means different things for different types of restaurants. Unlike fast-food places, fine dining shops prefer customers to stay longer and spend. One way to encourage customers to stay and order that extra round: put on some Mozart(莫扎特).When classical, rather than pop, music was playing, diners spent more. Fast music hurried diners out.
Particular scents also have an effect: diners who got the scent of lavender(薰衣草) stayed longer and spent more than those who smelled lemon, or no scent.
Meanwhile, things that you might expect to discourage spending—"bad" tables, crowding. high prices — don"t necessarily. Diners at bad tables — next to the kitchen door, say — spent nearly as much as others but soon fled. It can be concluded that restaurant keepers need not "be overly concerned about ‘bad’ tables," given that they"re profitable. As for crowds, a Hong Kong study found that they increased a restaurant"s reputation, suggesting great food at fair prices. And doubling a buffet"s price led customers to say that its pizza was 11 percent
1. The underlined phrase "none the wiser" in paragraph 3 most probably implies that the customers were .
A. not aware of eating more than usual
B. not willing to share food with others
C. not conscious of the food quality
D. not fond of the food provided
2. How could a fine dining shop make more profit?
A. Playing classical music.
B. Introducing lemon scent.
C. Making the light brighter,
D. Using plates of larger size.
3. What does the last paragraph talk about?
A. Tips to attract more customers.
B. Problems restaurants are faced with.
C. Ways to improve restaurants" reputation.
D. Common misunderstandings about restaurants.
【文章大意】本文为议论文，介绍了现代餐馆面临的经营困境和解决方案，介绍了刺激消费和食欲的几种方法，以及人们对餐厅就餐的一些错误认识。
1.A
【解析】词义猜测题。根据文章第三段划线部分的前句they couldn"t tell how much they"d had: those given extra-large shares ate more than everyone else,可知在黑暗中，他们说不清自己吃了多少，再根据划线后 的句子they didn’t feel fuller, and they were just as ready for dessert.可知他们虽然吃得很多，但并没有感觉更饱，仍然在等着吃甜点，所以他们没有意识到自己吃多了，所以A正确。
3.D
【解析】主旨大意题。根据文章最后一段第一句Meanwhile, things that you might expect to discourage spending—"bad" tables, crowding，high prices — don"t necessarily.可知你认为可能会影响人们消费的因素如不好的桌子，拥挤以及高价等不一定会真影响人们的消费，然后依次举例进行了证明，所以本段主要讲的是人们对于饭店的几个误解，故选D。
教材与语法填空
根据教材课文内容，在空白处填入1个适当的单词或括号内单词的正确形式。
Yuan Longping, 1. Father of Super Hybrid Rice, is a famous scientist. He 2. (struggle) for the past five decades for the Chinese farmers. In 1953 when Yuan Longping 3. (graduation) from college, 4. (hungry) was a 5. (disturb) problem in many parts of the countryside. Therefore, Yuan wanted to help rid his motherland 6. hunger by increasing the rice output without expanding the area of the fields and he made 7. ．Yuan Longping’s another dream is 8. (export) his rice to the world. Thanks to Yuan Longping, the UN has 9. (many) tools in the battle against hunger throughout the world.
Thanks to Yuan Longping’s great work, 10. (million) of people can benefit from his extraordinary work.
答案： struggled ted bing export ns
教材与话题写作
(Ⅰ)用本单元所学知识完成下列句子。
1．中国的农民曾经过着很艰苦的生活，并一直受着饥饿的困扰。(lead a hard life; disturb; hunger)
答案：Farmers in China used to lead a hard life and were always disturbed by hunger.
2. 几十年来，他们努力寻找能够提高粮食产量的方法，但收效甚微。(decade; struggle; output)
答案：For decades, they have struggled to search for ways to increase the grain output, but without success.
3．多亏了袁隆平的杂交水稻研究，农民们的收成比以前多了一倍。(thanks to; hybrid; twice as ... as ...)
答案：Thanks to Yuan Longping’s research on the hybrid rice, farmers are producing harvests twice as large as before.。